Apple made that official last year when it started making most of its consumer iOS and OS X apps free with the purchase of its hardware.
Purely in terms of dollars and cents, selling headphones with the margin that Beats headphones have is an attractive proposition. Boring, but attractive.
What's the incentive for Apple to be first to market with a new hardware category? I don't see much. Wait for a competitor to get in and then learn from their mistakes. Apple's done that in the past.
Did you see the recent report, Harry? The Beats margins were far lower than expected. The reason? Inefficiency in the supply chain. Apple can definitely bring efficiency into play.
Yup. Beats by Apple is a better business than Beats by Dre.
I think I've given up on photos: My Verizon connection is wheezing on a 69K low-res JPEG.
Are things quieting down yet over there, Harry?
Everyone is sitting down, at least. Lights dimming....
Video of real people talking about who they think developers are, and what they do with apps.
Apple's kicking off WWDC with a video that highlights some of the apps users love. Some shout outs: Paper, Airbnb, Tindr ("crazy girl looking to meet new friends in London"), Candy Crush, Marine Debris Tracker, and more.
"I don't know how the technology works. It's just magic to me," says a user (actor) in the video.
CEO Tim Cook: "I hope that video did a great job of capturing just how deeply we feel about our developer community and more importantly the number of lives they've enriched."
It's Apple's 25th developer conference, and it now has 9 million registered developers, Cook says.
OS X now has an install base of 80 million, with 40 million on Mavericks. 50% install base on latest operating system. It's the fastest adoption of any PC operating system in history, Cook says. "We're shipping the best Macs in our history. If you look just in the last fiscal year, despite the industry decline by 5%, Macs grew by 12%," he says.
Craig Federighi, senior vice president of software engineering, is on stage to introduce the newest OS X. "It's another year and time for another name," he says. Name rejects: OS X Oxnard, OS X Rancho Cucamonga, OS X Weed.
Just switched from MacBook Air with Verizon to iPad with AT&T, OS X Yosemite is new version.
"We discovered OS X Yosemite," he says, affirming Mashable's report on the name this morning.
Federighi just made a "weed" joke. That was a pretty long stand-up comedy routine for
an Apple event.
"OS X started with the bold design of Aqua, and over the years it's evolved to the refined look we all love today in Mavericks. With Yosemite, we continue this evolution," Federighi says. Cue the video.
The teaser video just hinted that they changed the fonts. They definitely look different.
Looks different but not a radical departure.
"You wouldn't believe how much time we spent crafting a trash can." - Craig Federighi
Dark mode let's you switch to a gray/black translucence instead of the whiteish one.
Notifications has a new "today" view for at-a-glance looks at Calendar, Reminders, Weather, and more. Users can also expand the today view with widgets.
All of this aesthetic stuff is based upon the visual architecture of iOS 7. Dark mode is a new, darker take on that. Will be interesting if that ends up in iOS8. (I bet it will.)
Agreed, Mark. Mac OS X Yosemite incorporates a lot of iOS 7-style translucency and blurring. This is a trend that many designers have told me they've adopted because of Apple's direction -- that blurring and translucency are now favored over drop shadow to create depth and continuity between apps.
Looks like Yosemite is trying to make Quicksilver and Alfred obsolete, with a large spotlight search bar/app launcher that's front and center on the desktop.
In addition to searching local files and applications, the new ramped-up Spotlight can show Wikipedia entries, news articles from different sources, maps, conversions, and more.
Yeah the new Spotlight feature looks really great.
Can we see more of that dark "Goth" view please?
Johnny Ive custom-crafted al-u-minium chili spoon gag.
Craig Federighi is announcing "iCloud Drive."