Also iWork for iCloud, and iOS 7 "AMazing new features, and a stunning new user interface" and lastly iTunes Radio.
Tim Cook is back, wrapping up. Once again, he tells us how great it is to work at Apple.
"They're great examples of what Apple does best," Cook says. "I get to work with the most talented and creative people on earth, and it's a joy to serve with them. Thank you."
"I'd like to close this morning with a reminder. That our goal in Apple is to make amazing products that our customers love. Really great products that enrich people's lives. The words you saw at the beginning of the show are more than just words to us. They're the values we live by."
"The words you saw at the beginning of the show ... are our values we live by. They drive us."
"You'll continue to see these reflected in the products we do in the future. We've created an ad to help us express just how deeply we feel about this. And I'd like to share it with you now."
Lady listening to music in the subway, kids learning in the classroom, parent and child playing with a devices, couples taking selfies, and of course -- FaceTiming from the noodle shop.
"We spend a lot of time on a few great things," says the slow mo ad that wraps things up.
Slow-mo and plucked strings.
"This is our signature, and it means everything" with "Designed by Apple in California" in text on the screen.
Farrendahl -- they can't mention battery life until they can mention phones :)
"This is our signature, and it means everything." Interesting tagline.
Cook back up now. "I'm really glad you liked that. You'll begin to see it on TV this evening."
This ad is totally a Think Different 2.0. I love it.
"Those words mean a great deal to us, and I hope they do to you as well," Cook says. Signing off.
And that’s a wrap. Thanks again for joining us! We know you have many places to get your live blog action, and we appreciate you spending it with us.
Stay tuned for videos from the event, as well as a wrap of everything announced. We’ll have all that and more on CNET.
And that should do it. Thoughts, everyone?
Wow! I cannot wait to install iOS 7 on my dev devices today!
and we're off to see what we can see in the rest of the conference before they kick us out.
Chris - what song was playing as Tim Cook walked off the stage?
I think it's amazing in how much cool stuff they showed off on the Mac side AND the iOS side.
I kind of knew iOS 7 would look like something in that direction, but I am impressed by how far they took it. Once again, they've got me lusting for a future OS I can't have yet.
But that, of course, is the whole game: getting you to want something.
Hey all - thanks so much for participating in our live blog of Apple's WWDC keynote. Your thoughts and opinions were appreciated! Stay tuned for more information from us on the latest from Apple.
Re: battery life in iOS 7. Apple appears to have adopted the approach that as long as it lasts a day, that's good enough, and then they concentrate on making the battery as physically small as possible.